You contract us or a professional photographer to do a photographic shoot. This may encompass models, hair and make up, props, studio or outdoor location, art direction and post shoot editing.
You have legal access to a bank of high resolution images from a source other than us, and you supply them to us in digital format. Images cannot be downloaded from the Internet at random.
You or us draw on a Stock Image Library to build a bank of images. Stock images are usually royalty-free or licensed.
Ressearch repeatedly show that conversion rates from views to sales are higher when there is compelling, evoking and suggestive images of, and about, the product being sold. The quality of image showing a product has a distinct and measurable effect on how well items sell, for this reason we highly recommend investing in professional photography.
To get the best value out of your photographer, give them a written brief and samples of what you like or that match your vision of what you want, including:
Let your photographer communicate with us, if they request, so we can specify technical and creative requirements. Let the photographer do the rest.
If you are not comfortable writing a brief, we can do it for you. It means we all know that we are working to the same outcome, and we can easily include the images into our designs with minimal fuss.
It is entirely possible to source photographic images that already exist:
• A colleague may be give you images that they already have
• You may purchase royalty-free images online photo libraries
• You may licence images from online photo libraries
• You can download images from all over the Internet (please read note in right hand column)
• You might even take photos yourself
If you are going to supply existing images please contact us first and we can give you a check-list. If the images cannot meet those requirements we can inform you of what needs to be changed. Remember, we are here to help!
Yes. We have some semi-pro equipment so we can undertake photography when it is needed but outsourcing to a photographic specialist may be cost or time prohibitive. We consider our photographic services an interim measure, expeciting that in the future the client may engage, by choice or necessity, a photographic agency or solo professional.
Our photographic services include:
• Semi-pro photo shoots
• Contracting and outsourcing of photographic professionals and supportive services
• Shot planning and art direction
• Digital retouching, editing and special effects
If you are supplying images to Prana Creative please make sure you have consent/authorisation from the original creator. Copying images directly from an App, web site, social media or other medium may be a breach of copyright.